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Main presentation:
Wichita State University –
Kansas Small Business Development Center
click for entire Wichita February Newsletter
Alan Badgley, an independent consultant for
the Wichita State University – Kansas Small Business Development Center,
will be bringing a discussion on how the WSU KSBDC can be a critical part of
start-up business entrepreneurs as well as existing business entrepreneurs.
The evening’s discussion will include a portion of what the KSBDC is all
about, featuring some of the tools of the trade. Alan says not to be fooled
by the name including ‘Small’. He has assisted in businesses requiring
lending from as little as five thousand dollars and as much as just under
two million dollars.
Speaking in front of groups
on a weekly basis at the KSBDC is normal for Alan, as he presents “Meeting
the 3M’s – Money, Marketing and Management.” Alan has been performing a
variety of seminars throughout his career.
Tools of the trade include:
Cash Flow Spreadsheet Analysis, Strategic Planning Workshops, Customer
Service Excellence, Marketing and Sales. His education includes: an
Associates in Applied Science in Electrical Distribution, Bachelors in
General Business, and Masters in Business Administration with a dual
concentration in Finance and Marketing.
Alan has worked as General
Manager, State General Manager, Regional Sales Manager, Junior Partner,
Owner of his own sales and marketing business and currently is a partner in
an export company as well as independent consultant. Alan has been
successfully consulting within these positions for years. Strategic thinking
and planning allows for effective understanding of the company environment
within the respective industry, thus enabling success to thrive. Through
these positions he is able to understand and relate to those in small and
large business and while gaining the clients’ confidence.
Alan’s first career was in
the electric utility industry in Texas, working with large customers as well
as indirect selling through heating and air conditioning dealers in an
industry support role. Working in a purely competitive environment has been
the norm, having to build the distribution through an indirect dealer base.
This energy base continues to serve him well as the world’s focus is on
energy more now than ever before. He also became the chairman of the board
for DeSoto Chamber of Commerce, in the DFW metroplex during early 90s, which
drew on his ability to work with others through a volunteer network.
It was during this tenure
that Alan completed his MBA with a dual concentration in Finance and
Marketing. This focus has served him well throughout his career. While most
financiers don’t speak ‘marketing’, Alan understands both, which enables him
to look strategically through the company. This view is rare for most, but
has created a successful track record. Moving into a new field away from the
energy business, he received national acclaim while excelling in marketing
and sales efforts in the satellite broadcast industry. His successful work
with both non-profit and for-profit companies allows Alan to draw upon these
to provide a balanced approach. During this tenure, he established his
marketing and sales through a limited budget while building a successful
distribution model. Understanding both, direct and indirect sales, gives him
the ability to assist in establishing and improving distribution sales
models in a variety of companies. | 
